Google? Nah… Facebook? That’s for my parents.
Next-gen travelers are turning to bite-sized video on TikTok, discussions on Discord and inspiration on Instagram to discover, search, and shop. But what about booking? The travel path to purchase is evolving, but how can we connect the dots from discovery to conversion in this new landscape? In this talk, Wilfred Fan, Chief Commercial Officer at Klook, reveals how Asia’s top OTA is partnering with social media giants like TikTok and China’s Little Red Book (Xiaohongshu) to reach and convert younger travelers where they are — on the platforms they trust.
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