From Viewers to Visitors: How to Use Vertical Videos on Instagram and TikTok...
How did Justin Buzzi (kayak tour operator) go from 577k video views to 38 million in less than 6 months? Learn from video expert, Justin Buzzi, and social strategist, Samantha Hardcastle, as they...
View ArticleBuilding Your Digital PR Toolkit
Ready for your share of the limelight? Want to know how to build a PR toolkit in 5 easy steps? Then don’t miss this masterclass with Catherine and Bee of daysout.com – you’re set to come away with...
View ArticleGenerating Bookings with SEO: What You’ve Been Doing Wrong
Tired of publishing content that can’t compete with the big OTAs? This workshop walks through intelligent SEO tactics to help you develop content that drives bookings. We’ll discuss the most recent...
View ArticleTour Operator Hot Seat: Live Business Coaching Session
In this session, coaches from the Tourpreneur tour operator community will sit down with one operator and put them in the “hot seat,” asking hard questions about their business. Think of this as a...
View ArticleHot Topics!
This roundtable assembles leadership from top operators across Europe for their views on the state of our industry and the outlook for 2023. Will explore the travel economy, product changes, pricing,...
View ArticleLet’s Get Direct: How The Tour Guy Built a Big Business on Consumer Direct...
While the OTA (online travel agency) debate in tours and activities goes on without end, many operators quietly build big businesses with direct bookings. Here’s how The Tour Guy built a thriving...
View ArticleAsk Me Anything: A Fireside Chat with Google
Google has taken a big step into the Best Part of Travel with Things to do, offering up ticket prices and links directly in Google Search, Maps and more. It’s still early, but the implications for...
View ArticleGoogle Things to do – It Starts with Your Free Google Business Profile Page
Google’s Colin Keogh illustrates the importance and best practices for creating your Google Business Profile (GBP). Once you have your profile page set up, you’re ready to be listed as part of Google...
View ArticleFrom Search to Ask: Gen AI & the View from Google
Generative AI is poised to change how all of us interact with technology: computers transform from tools to actors, and the hottest new programming language may be the very human languages we speak....
View ArticleInsider Pro Meetup: A job well done – Get started selling Corporate Tours
A JOB WELL DONE – GET STARTED SELLING CORPORATE TOURS Did you know that corporate tours are a thing? Did you also know that it is a highly lucrative market? Join us as we dive deep into how to create,...
View ArticleARIVAL | ELEVATE: SEO Strategy Sessions with Propellic – 8 Aug 2023
Google is constantly changing and pushes new updates to its algorithm daily. There are over 1,000 factors that influence your visibility on Google and knowing which ones matter on any given day can be...
View ArticleDigital is Dead: Audience Diversification & What’s Next in Experience Marketing
Consumer behavior and preferences are rapidly changing, and audience diversification is more critical than ever. Attractions need to reach and appeal to younger and more diverse audiences to...
View ArticleMove Over Shopping Channel, Say Hello to the Next Generation of Video Shopping
We know that vertical video is a powerful tool for inspiration and discovery but did you know it’s also becoming a popular way to convert viewers into buyers? We’ll dive into some of the latest...
View ArticleARIVAL | ELEVATE: Mastering Pricing Strategies for Tour Operators
Formalizing your pricing strategy isn’t just about setting a number. They are a crucial element of a tour operator’s overall business strategy. They can make the difference between a thriving,...
View ArticleARIVAL | ELEVATE : Perfecting Guest Communications for Post-Booking Excellence
We’ve all heard that “nobody reads the email”. Guest communications are an essential bridge connecting tour operators and their customers, ultimately contributing to their success and the satisfaction...
View ArticleARIVAL | ELEVATE : Marketing Custom Group Tours
Prepare to elevate your tour marketing game! Join us at the next Arival Elevate session on Thursday, February 8, as we unravel the strategies behind effectively marketing custom group tours. This...
View ArticleGetting Reel about Short-Form Video
TikTok, Instagram and short-form vertical video have become pivotal to reach and inspire the rising generation of experience seekers. But how can you break through the travel content clutter and...
View ArticleInsider Pro Meetup: Five Star Strategies: Maximizing the Impact of Customer...
Five Star Strategies: Maximizing the Impact of Customer Reviews Online reviews can make or break your tour business. Join us to discuss review strategy and online reputation management alongside...
View ArticleArival | Elevate: Diversify Your Revenue Streams – 22 August 2024
In an industry vulnerable to changes by major platforms like Viator and AirBnB, it’s more important than ever to ensure you’re not putting “all your eggs in one basket.” Join us to discuss strategies...
View ArticleArival | Pour into Partnerships Like a Pro – 26 September 2024
Learn the secrets of pairing your business with others through revenue-generating relationships, with certified wine educator, tour business founder and small business coach Renee Ventrice. Join this...
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